- CASE STUDIES -

Going Loco

Brighton Walking Festival in partnership with Toy & Model Museum

July 6, 2023

Paul Bromley

Concept and aims

Brighton & Hove City Council was looking for ideas for themed walks for its first Walking Festival.

The Festival ran over two weeks in June-July 2023 and was aimed at encouraging residents to be more active.

The challenge was to find suitable walks which would bring together various partners.

A key theme was to discover more about Brighton’s railway history.

What happened

Line Officer Paul Bromley brought together the council’s transport behaviour change team project officer and the general manager of Brighton Toy & Model Museum (our Community Rail station partner).

This led to the organisation of two walks during the festival. Both walks started and ended at the museum which offered half-price entry on the day to walk participants

The first walk was aimed at families and included an I-Spy trail; the second walk was for adults and incorporated more of Brighton’s past as a major railway town.

The walks were led by Toy Museum volunteer Russ Darbon. He was supported by fellow volunteer Glenys Horton who dressed as a 1950s’ Brighton Promette.

 

Results

Impact

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Promoted walking and encouraged active lifestyle
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Boosted local economy and Community Rail partner
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Highlighted importance of railways in social and economic development

“It was brilliant and showed a lot of Brighton we didn’t know about. We will definitely go back on the route. The children’s quiz was well thought-out”

Abigail, tour participant
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