An interactive race across the Southern and Thameslink rail network has begun on TikTok.
The contest – dubbed ‘Destination Dash’ – started today (Monday 19 February) and runs for four consecutive days.
The event coincides with Southern and Thameslink launching their accounts on the social media platform.
Participants will be asked to back either ‘Team Southern’ or ‘Team Thameslink’ as employees from each company embark on challenges from Luton and St Albans all the way down to Littlehampton and Brighton.
To make things even more competitive, the rail operator has recruited TikTok influencers to join the mission. JG & Phee, whose account has more than 160,000 followers, will join Team Southern and Vaguely Mundane, well-known for his transport content, will form part of Team Thameslink for the challenge.
The rival teams will take on various challenges across the Govia Thameslink Railway network including baking, water sports, drawing and even a penalty shootout against Luton FC’s Academy players. You can watch along by following the Southern Rail and Thameslink TikTok accounts.
Mark Pavlides, GTR’s Interim Chief Customer Officer, said: “Leisure travel continues to be the driving force of rail travel and thanks to this demand, more people are enjoying getting out and discovering new destinations in the UK. Rail travel is a fantastic way to explore the country, and with customers using different platforms and channels to engage with us, launching our brands on TikTok will help us to reach new audiences and entice people to discover Britain by train.”
