- CASE STUDIES -

Hear, hear: QR codes trail brings local history to life

Audioways trail across Lewes district and at railway stations

October 9, 2021

Paul Bromley

Concept and aims

To bring site-specific stories to life in an interesting and engaging way

To use modern technology to allow users to access the stories instantly

To provide a trail across the district with locations primarily at railway stations

To make the codes accessible to all users with no need to obtain tickets and at step-free locations

To encourage users to travel by train from one location to another

To increase footfall at lesser-used railway stations

What happened

Project led by award-winning radio producers

Supported by key partners including Southern, SCRP, district and town councils

Producers worked with wide range of collaborators who shared local insights and personal stories

QR codes at locations accessed on smartphones

Formal press launch at Lewes station

Results

Impact

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Trebling of code use in first week after launch
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Visible promotion at stations and high footfall areas such as nearby cafes
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Press coverage and publicity across district
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