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Give the Train a Try

Turning a bad news story into good news for rail

May 24, 2022

The Challenge

A story in the local newspaper highlighted concerns among people with disabilities about using the trains along the Seaford to Brighton line because of the gap between the train and the platform edge.

Residents wrote to the paper to share their worries and express similar sentiments. The story featured for several weeks.

The challenge was to change perceptions of train travel and turn a bad news story about rail into a good news one.

Concerns over travelling by train

What we did

Key Impacts

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Renewed confidence in travelling by train
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Increased knowledge of how to buy tickets
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How to get help with Assisted Travel

Line Officer Paul Bromley contacted the people who had written to the paper to discuss their concerns.

Working with train operator Southern, a Try a Train trip was arranged for the newspaper’s village correspondent Pauline Cherry who had said she wouldn’t travel by train unless accompanied because of sight and mobility problems.

The visit was timed to coincide with Community Rail Network’s week of activities using the theme of ‘Give the Train a Try’.

The trip resulted in positive feedback and publicity including increased confidence from Pauline who then wrote about her experience in her newspaper column.

 

"My trip was so enjoyable and informative. I think people should give the train a try to get places. You can get to a lot of places by train and have a good day out."

Pauline Cherry, Try a Train participant
For more information contact Paul Bromley Sussex Downs Line line officer paul@southeastcrp.org 07949 314233
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